Google
 

Wednesday, January 31, 2007

Promoting Your Website Online

At the end of the day, Google is just a machine with its every process determined by an algorithm. Its current algorithm decides the ranking of an indexed page based on its keyword density, quality of content and the number of links referring visitors to your site. To generate more visitors for your site as well as a higher ranking in search queries try the following:

1. Acquire inbound links from sites that rank higher than yours:

A: Find a well-visited forum and open a membership. Begin posting with a link to your site included in your signature box. Every time a visitor views a thread your link will be displayed.

B: Find a well-visited free articles site. Write an article, and submit it to their database. Include a link to your website in the allotted resource box. Every time a visitor searches for a topic relevant to your article, your work will appear and every time a visitor reads it, your link will be displayed. Encourage your article viral - the potential to generate more inbound links at an exponential rate.

2. Look for a site that is related to yours. Send the webmaster a testimonial about his products, if he is selling any, or about the content of his site. The webmaster may publish your testimonial, and as a courtesy, may add a link to your site.

3. Look for high traffic sites that sell products. Write reviews about them and post the same to your site or blog. Send the webmasters a link to your reviews, they may thank you with a link in return.readers to distribute your article for as long as they retain the resource box. This is critical in making



4. Do some reciprocal linking - publishing another site's link in exchange for the site publishing yours.

5. Subscribe to as many free directory listings and free advertising sites as you can find. They provide easy one-way links.

6. Consider paying for directory listings and advertising sites.

7. Publish quality content. If you populate your site with original information, you may not have to look for links anymore, as webmasters would be knocking at your door asking if they could link their pages to your site.


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Monday, January 29, 2007

Driving Traffic to your Web Site with PPC

Pay Per Click Search Engines are becoming one of the most popular ways to drive traffic to your website. It is very easy to set up a PPC campaign with one of the many PPC search engines out there. One of the best parts is that if you set it up correctly you can actually get traffic for as little as $0.10 per visitor.

The first step to setting up a PPC search engine campaign is to pick a search engine to use. Both Google and Yahoo offer PPC options for you to use. I recommend using Google first because you can actually get traffic before they ask you to pay for it.

The second step is to learn how to pick your keywords wisely. The best keywords are those that will give you a few visitors a week and won’t cost you very much for those visitors. If you can compile a list of 50-100 of these keywords you can really drive some good quality traffic to your site.



The last step is to test your campaign over and over again. Change your keywords as you discover that some of them are not pulling you very good traffic or none at all. Google is the best about this because they track all the stats you need for you. You have to continually test until you get the results you want.

So basically in order to drive a ton of quality traffic to your website with PPC you need to pick a PPC search engine, learn how to choose good keywords, and test your campaign over and over. This is how you can build your business from a small business to a very profitable venture.

Learn more about building quality traffic with this FREE Traffic Report. Go here to claim your copy now: Free Traffic Building Report



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7 Steps to Increasing Your Web Site Traffic with the New Improved Google Groups

Google Groups as a communication tool is plenty fun and useful, as is. But can you get a bit of a traffic boost as well?

Sure. Sometimes not in the way you think…

1. Join

Join Google Groups if you haven’t already. Join discussions if you haven’t in a while. It’s going to be more difficult to apply theory to an experience you haven’t had. The Google Groups experience is similar to participating in forums, but it’s not exactly the same thing.

And, as we say in Vegas, you can’t win if you don’t play.

2. Participate

You’re not going to make much happen by lurking. Say something smart. Get to know other people. Start a group of your own in an area that’s needed and invite people you know.

Not an expert? So what. Ask questions instead and expand your knowledge. If you don’t want to become a guru, you can always find one to interview through Google Groups and then post it on your site as a traffic draw.

And guru or not, the more your name is out there, the more people will be curious about your profile, or your link, and end up at your site.

3. Leave a link in your signature – where appropriate

In some Google Groups, such as those set up for article distribution, you’ll be encouraged to leave your link. In others, you may be specifically asked not to do so. Learn the rules of each group and abide by them.



4. Fill out your profile.

This is new at Google Groups. There’s a space where you can talk about yourself, and put your web link. No matter how restrictive the group is about web links, no one can keep you from putting your link in your profile.

Remember to be specific about what you do at some point in your “About Me” space.

5. Find Groups that are made for promotion and networking

How? Search for phrases like “submit articles”, “network” or “promote”. Groups that have these in their description are going to be of great help to you. Then sort by topics you’re interested in or knowledgeable about as well.

Once you find these groups, don’t be afraid to jump in and take action. Read the guidelines if the group has them, and dive right in – that’s why they were created.

6. Identify Your Fellow Power Users

Few people talk about this step. I find though, that a great way to learn the smart thing to do is to look at what the people smarter than me are doing, not to mention how they're getting things done..

Many of these power users are your competition outside of Google Groups, or people you’ll want to partner with there and elsewhere, whether they're moderators, owners, or just really active participants

Be the person who brings something to the table and it could mean many future opportunities to publicize yourself.

7. Stealth Study

This is a more in-direct method. Put some creative thought behind it, and it will give you priceless insight into what your potential clients want. It might even help you decide what your next product’s focus should be.

In the top navigation of Google Groups, next to your name, you should see a link for “My Groups”. Within the menu, you should see an envelope next to a link that says “Group Alerts”. (If you have Google Alerts, you can also get to this from there.)

You can set this up to send you an email every time a certain topic is mentioned in a Google Group discussion. Then you can quickly join the discussion if you can provide the answer, or just make your own private knowledge base of common questions.

I like to think of Google Groups as a neighborhood of communities. The central point of its existence is discussion, but there's no problem with posting the signs to where a discussion can be continued elsewhere - so long as you don't litter the street with your flyers.


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Sunday, January 28, 2007

How to Make Money With Blogs

One year ago, my father asked me, the young internet entrepreneur, "What's a blog?" I paused for minute. I had heard the term before ... but I couldn't answer him. I honestly didn't know.

Over the past few years, blogs have become the new craze of the internet. First it was online diaries, then online communities like MySpace, followed by the personal blog. The types of blogs vary from personal to business to narrative. Some blogs are so popular that they have Google PageRanks of 6 and above (on a scale of 10), and get hundreds, if not thousands of hits a day.

Savvy business people have realized that blogs can be an excellent way to promote themselves, their business, or make easy money. The most popular way that this is done is through Google Adsense. Using this, bloggers are able to sell advertising off of their blog and collect cash just for keeping a blog. Those with very successful blogs are raking in the cash simply off of their Adsense ads. It is very easy and free to start doing this, and many have cashed in, and in big ways. Some blog hosts have even allowed their users to ad Adsense using the same account.



Other people simply keep blogs to get the word out about new products or promotions. A company may keep a blog to keep readers interested in what they have to offer. This is easy and free advertising.

New internet entrepreneurs have gotten their feet wet with blogs by promoting affiliate products and selling advertising.

So what has caused the explosion of the popularity of blogs? First, the obvious potential and flexibility is a selling point. However, the biggest reason that blogs have become so popular is a result of the availability of them. They are free to start and easy to keep up. The most popular of blog hosts, Blogger.com, indexes hundreds of new blogs every single day. Today, anyone interested can keep a blog, for whatever reason.

Some people keep multiple blogs for multiple reasons, or to promote multiple products. In this way, marketers are able to leverage their opportunity to create buzz.

If you are interested in starting a blog, it is easy to start. Locate a free blog host such as Blogger.com, and complete the 5-minute sign up. From there, you can choose a template, import your own HTML, and add Adsense, if you so desire. Within minutes you are up and running and ready to do your thing.

With the ease of use and exceptional potential that keeping a blog provides, it's incredible that people didn't tap into this gold mine years ago. If you are creative enough, you can have huge success using this free, easy method of marketing.

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Article Source: http://ezarticles.net

Ryan Moran is a writer, online entrepreneur, and a real estate investor who has grown his internet enterprise into a flourishing business. He now specializes in helping others make money on the internet and escape the financial rat race. He also runs RyansReview.com, where he teaches others to make money online, suggests products to use, and watches for scams. He currently lives in Marion, Indiana.

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Saturday, January 27, 2007

Why Your eBay Business Needs eBay

While it seems like a no brainer, there are still dropshippers who neglect to use the leverage that PayPal brings to their eBay business. In today's online marketplace, this feature is seen by many as a necessity, and without it, dropshippers leave a large percentage of their potential profits on the table.
Even before eBay acquired PayPal, the two companies were used hand in hand by both buyers and sellers on the internet. Today, as one company, the two interact more than ever, and accepting PayPal payments is absolutely crucial for your eBay business. If a dropshipper neglects to accept PayPal as a means of payment for his or her items, he or she makes it much harder to create a steady income stream from dropshipping, and achieving Powerseller status becomes a much more difficult task.
PayPal makes eBay transactions incredibly easy. Because many PayPal accounts are already funded with cash, most eBay buyers don't even see the money that leaves their accounts. This smooth, easy payment process encourages sales. Those who use PayPal prefer to use it over credit cards or personal checks, because it is much faster and easier for the buyer. Therefore, if you do not accept PayPal payments in your auctions, you are likely to be passed over by perspective buyers, and they will buy from someone who accepts PayPal payment even if the price is higher. Yes, many will pay more for the luxury of paying via PayPal. Therefore, if YOU are the one that accepts this type of payment, and your competitor does not, you may even receive a higher price.
However, if you neglect to accept PayPal payments, there were no doubt be less people bidding on your item, which naturally decreases the amount that you will receive for you product. Also, remember that people are sometimes more likely to bid on items that already have several bids, and accepting PayPal can encourage this idea to work in your favor.
Using PayPal is also beneficial to you because it allows you to receive payment much faster and, therefore, gives you the green light to ship sooner. Faster shipment means the potential of receiving a better feedback rating, and it snowballs from there. PayPal also allows you deposit the funds directly into your bank account. You could literally sell an item on eBay and have the money in your hand in less than an hour.

If you insist on only accepting personal checks and other slow methods of payments, you will not receive as many bids. In return, you will not get as much as you could for your items. You will make fewer sales, and payment will be slower. In return, you will receive fewer points for positive feedback, and your growth will be stunted.

If you want to seriously compete in the eBay marketplace and use dropshipping as a means to create a stream of income, implementing PayPal into your business is not only necessary, but absolutely essential to your success.

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Article Source: http://ezarticles.net

For more eBay tips and strategies, visit www.DropshipProfits.org Daniel Westfield is an internet entrepreneur who has used the internet to quit his job and work full time from home. He teaches others his eBay strategies via his website, How to Make Money Selling on eBay.

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Tuesday, January 23, 2007

Keyword selection and optimization

Before you start optimizing your site for the search engines, you should spend some time in figuring out exactly what keywords, or what keyphrases, you are going to target. Search engines are an excellent source of traffic, but in order to utilize them to their full potential, some effort is required.

Before starting any search engine optimization campaign it is important to ensure that you are targeting the correct set of keyword phrases for your business. Sometimes what might seem to be the right set of keyword phrases turn out to be the opposite. When searching for the right phrases for your business it is important to keep three things in mind: Relevance, Popularity and Competition.
The first speaks for itself and should be obvious to all. Keyword Relevance has to do with how much a keyword phrase relates to your products or services. If you rank well for a popular search phrase and receive a lot of traffic from it, this still doesn't help you if the traffic doesn't translate to sales or leads. For instance, let's say you've found a good niche phrase that is fairly popular and has a high KEI index - "free keyword ranking report". So you optimize for this keyword phrase, rank well, and receive more traffic. However, if your website doesn't offer a free keyword ranking report or have any information on how to receive a free keyword ranking report, these extra visitors will not actually convert to customers. It is important to remember not to get too caught up in the popularity and KEI of a keyword phrase. You must also think about keyword relevance when conducting your keyword research.

Keyword popularity refers to the number of people at any one time that may be searching for your keyword phrase. If your website is optimized well for a keyword phrase that a lot of people are searching for, more traffic will be brought to your site.

Keyword competition is an area that some newcomers to SEO fail to examine. When a particular keyword phrase is popular, this usually means that there are many other websites out there competing for top rankings of that phrase in the search engines. The number of competing websites is the number of results a search engine returns for a specific keyword query. Optimizing for a competitive keyword phrase can make it much more difficult for you to achieve successful search engine rankings for these phrases.

The Keyword Effectiveness Index (KEI) is a qualitative measure of how easily it is to optimize for a particular keyword phrase. KEI is essentially a matter of 'supply and demand'. Ideally, we want to select keywords that are extremely popular but aren't very competitive. This would result in a very high KEI and take very little effort to achieve successful rankings.

By now, your list is probably pretty full of very competitive, single-word terms such as "MP3" or "books" or "computers" or whatever. Scratch them. This might sound harsh, but if you're a novice, you have no chance of achieving a top listing under such terms. Even many (dare I say most) professionals tend to avoid them, as they are extremely competitive. There are hundreds of thousands of sites targeting them and even with excellent search engine optimization skills, they are very tough to conquer. What you should do is to narrow it down a little. Think about different variations of these popular keywords. If you were originally thinking about the keyword "books", how about "buy used books online" or "antique bookstore"? These terms would be, not easy, but easier to rank well under. It is far better to be in the top 10 for a search term with medium usage than to rank 500th for a heavily used term. Select keyphrases that do get searched, but that aren't too competitive.

Choosing the right keyword phrases to target can be the deciding factor between a successful and unsuccessful search engine optimization campaign. When doing your research, remember to keep in mind your business goals and the three factors discussed above. Is it always easier to work with the market trends instead of against them.

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7 Ways To Increase Traffic To Your Websites

If you have a website with information advertising your business or offering items for sale, you need to promote it and get traffic. There are plenty of ways for you to increase traffic to your website, some of them are free and some not.
One way to increase traffic to your website is to market it by word of mouth. If you tell a few people and they visit your website and like it, they may recommend it to others. The more your website stands out from the rest and the more it offers visitors, the more likely you are to get visitors or traffic.

The way to draw traffic to your website is through the search engines. There are a number of ways of doing this. The most obvious is to undertake some keyword research. Find out what words people use when looking for websites such as yours. If, for example, your website is trying to promote home businesses to women at home, find the best search terms, e.g., work at home, work at home moms or the short form, wahms. When you have discovered which is the most popular, use that term in your website address and in the stuff that you write about.

Yet another way to increase traffic to your website is to find someone you know with a similar site and exchange links. The idea is that you paste a link to their website in your pages and they do the same for you. Search engines pick up on inbound links the more you have the more likely you are to come up on a Google search. Some website owners pay for links to their websites to increase traffic. Another thing to do is to get your site listed in one of the online site directories.

Join a forum, preferably one that deals with the same issues as your website and you will be able to chat to other people about your business. People dont tend to advertise when they are chatting on a forum, so all you need to do is share your view about your business.

There is a type of advertising that is known as Pay-per-click that can be used to increase traffic to your website - just be careful which program you choose. With these programs, you pay for the wording in the ads on your website. Those words that cost more tend to attract the most traffic. Try it for a short while.

Make sure that the content on your website is worth reading. If people visit and dont find anything that interests them or that offers something, they wont return. Remember that for online businesses, content is king.
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Article Source: http://ezarticles.net

Learn Underground Marketing Tactics and jump start your online success. Gain access to our free membership today! (Absolutely No Cost) Click Here To Gain Access Now!

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Sunday, January 21, 2007

Earning Money Online the Easy Way


People need money to buy their basic needs. You need it to buy food, you need it for your car's fuel, you need it to pay for your electrical bills and gas bills, you need it for leisure activities, and you need it to buy all things to make your life a little easier to live.


However, there are many people who are not able to work outside their home for many reasons. Sometimes, being a single parent can be a very complicated thing. You need to be able to watch your child and guide them as they grow. And, sometimes the reason may be physical difficulties.

So, if you cannot work outside your home for any other kind of reason, how can you earn money to live? Social welfare cannot give you all that you need. And besides, people are always unsatisfied with what they have. You want to get money to enjoy life. Living is not only eating, and having shelter to sleep in. You, as a person, would also want to enjoy life once in a while.

To do this, you may want to consider earning money at home. This is possible because of the Internet. Today, it is now possible to make some money at home by just having a computer and going online.

You may ask how. Well, you probably only use the Internet for emails. However, the Internet can be exploited and can be used for obtaining a good source of income. There are a lot of ways you can earn money online. Here are some ways you can earn some cash on the internet.

Affiliate Programs : Being an affiliate can easily earn you money by referring customers to the website you are affiliated with. If the prospective customer buys a product from the company you are affiliated with, you will get a commission. For example Clickbank.com is a website where you can find several merchants and different kind of digital products to promote.

Auction Sites : If you have things that you want to get rid of in your home, you can sell them in auction websites. People pay a hefty sum for what you consider a junk. Have you even listened about Ebay.com, I pretty sure your answer is yes, so it is not just what you have in your home you can buy and sell things gaining a commission for each "buy-sale".

These are just two of the ways, among several others, where you can earn money online. So, if it is just not possible for you to work outside your home, you can consider going online and earn money there. It is fast, it is convenient, and if you do things right, you can earn a stable income.

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Article Source: http://ezarticles.net

Article written by Hector Milla, editor of www.bigmoneyteam.info, a website pointing ways to make easy money online , at time he is offering a free way to make money online taking online surveys.

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The Best Kind Of Links For Your Web Sites

Links can make or break a web site. In other words the lack of them can greatly hamper the progress and success of any site.

Links to a web site play two major roles. Firstly they direct immediate traffic from the site where they are located to the target web site. Secondly, they improve a web sites’ ranking. If you get to the top ranks of a popular keywords search phrase, it could mean huge free traffic for a long time to come.

Marketing Companies such as Majon.com (one of the oldest Internet Marketing companies on the planet) have plenty of services that provide you with one-way links.

You just need to take a closer look at any high traffic successful web site and you will immediately notice that they tend to have a very high number of links pointing towards them. It is not too difficult to get this kind of information on any web site and there are a host of options available. You can for instance use the Google search engine by entering the complete address of the site and then after you get the results, clicking on the link that says, "web sites linking to this site." Other tools for measuring the number of links to a site include the Technorati.com site and a host of other sites and available software.

Some webmasters usually work very hard at swapping links with other sites (reciprocal links). Unfortunately this is considered to be a very inferior kind of link by search engines. While reciprocal links may be useful at driving traffic towards a web site, they will tend to have a very minimal impact on a web sites’ ranking with search engines. It is clear that search engines are increasingly giving much lower significance and weight to reciprocal links.

Actually what any web site really needs are lots of one-way links that point at it. One of the easiest and quickest way of getting such links is to purchase them through a reputable web site or business that will purchase links at various relevant sites. The advantage is that links are purchased once and are usually more or less permanent.

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Terry Detty, 42 years old, finds internet marketing his passion.

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Saturday, January 20, 2007

Google Adsense Is Easy To Start But Not That Easy To Success
If You Do Not Know How

You have heard or read about how easy you can earn or make online money through the integration of Google Adsense to you website. In fact, this is true, to add Google Adsense to your website is that easy, you just need to sign up a Google Adsense account and then add the small pieces of Google Adsense codes into your website; that's it, you can start earn money from Ad clicks.

In reality, this might happen to you and many of Adsense newbie:

"I have designed my website following the best guideline taught by many Adsense Gurus, why my website's impressions is still so low and click thru rate even lower. What's goes wrong? You ask with disappointment!" What has gone wrong? Yes, the root cause of low impressions to a website is always Traffic. Many Adsense marketers failed not because of their poor integration of Adsense to their website but because of fail to generate internet traffic to their website site.

If you website can generate 1000 or more internet traffic daily, integration of Adsense definitely will help you to earn a good money from Google. Adsense optimization will further increase the click thru rate and of course increase in your Adsense earning.

But, if your website site is new, not yet index by Google or you website has been on internet for some times and indexed by major search engines but is a PR0 (Page Rank 0) website, very likely not many internet surfers will know your website. There are millions of websites on internet, if your website can't be found, nobody will know you website, and regardless of how well your website is designed and optimized with Adsense, with no traffic, you gain nothing from it. Thus, to success in Adsense, internet traffic is the key.

The first thing you need to do after having an Adsense website is to make your website "Famous". You website will become "Famous" when Google think that your website is useful and many one-way links going to your website from other websites and internet surfers can find your website and visit it. A lot of efforts are needed to reach to this level.

Below are a few ways use by most of internet marketers to connect their website with internet surfers:

  • Press Announcement
If your marketing budget is allowed, online press announcement is a good way to tell people about the existence of you website. Although free press release services are available, but Press Release service with fee always bring best result. And making press releases are a good way to generate quality one-way incoming links to your website. This will help in SEO (Search Engines Optimization) as well. This method may bring you instant internet traffic but cost you quite a lot of money.
  • Buy one-way links
This might not be a good option because it normally cost you a lot, many services need monthly subscription fee.
  • Link Exchanges
Exchange the links with websites which have related fields to your website. Unrelated link exchanges will not help much.
  • Discussion Forum
Attend forums, post and reply messages on forum will get the forum members and forum's visitors to aware of your website. This method may need a lot of your time and efforts but the good thing is, It's Free.
  • Article Writing & Submission
"Article" has been recognized as internet #1 marketing strategy; it is the cheapest way among the top effective internet traffic generation methods. Writing & submission of articles are free if you can do it yourself. As long as you write your articles and submit them to hundreds of article directories around the net in regular basis, internet traffic will be generated to your website for sure.

But, you may have problem in writing an effective article which will drive the readers to click the links at your article and visit your website. Fortunately, there are many professional writers on the net who can provide the writing service for you. Use them if you need it.

Another but, article submission to hundreds of article directories may be very time consuming and tiring if you do it manually. Fortunately, things always go easy with a service. There are many article submission services around to help you; it will cost you a few dollars to submit your article to hundreds of articles directories easily. Use the one which will provide you report on which article directories they submit it and report you with status on each submission.

In conclusion, to start an Adsense website is very easy, but to make it "Famous" and known by internet surfers will need a lot of efforts. The key success of an Adsense website site is Traffic. Traffic generation is equally important to Adsense optimization. Don't overlook it!

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