Sunday, March 4, 2007

How to Create Traffic Online Using Ezine Advertising

Advertising is always a good way to create traffic online for web site. But Ezine advertising can be more than good, it can be excellent. This is because Ezines, tend to be very targeted, they are opt-in, and often they are distributed by email. This means they get more attention than an ad casually placed elsewhere – because they are more “qualified.” You can use Ezines to promote your site in four ways:

Solo Ads: Essentially a direct email offer to the Ezine’s list. It’s a mail shot that only includes your offer. No others. It’s likely to be the Ezine vehicle that gives you the best response.

Sponsor Ads: This is an ad at the top of the Ezine and gets seen by every subscriber. It’s good but, of course, you’re sharing space with other content and potentially with other advertisers. So, good, but not as good as solo ads.

Classifieds: Just what you see everyday in your newspaper. It a short ad in a structured place within the Ezine. Classified ads are quite inexpensive, but of course, don’t work as well as Solo or Sponsored Ads.

Ezine Articles: A slightly more varied form for Ezine advertising is to publish an article within the Ezine. Ezine publishers are hungry for content and will often allow you to have a small biographical paragraph and back link to your web site.

Any of these methods is a useful way of boosting traffic online to your web site. Ezines offer the benefit of being focused, opt-in, and some have extremely large circulations. All of these are good reasons to look at Ezine advertising as part of your internet marketing mix.

Do you want to learn more about how I do it? I have just completed my brand new guide to article marketing success, ‘Your Article Writing and Promotion Guide‘


Tuesday, February 13, 2007

Link Popularity And The Effect On Search Engine Rankings

The amount of quality links pointing to your website determines the popularity of your websites with many of the search engines, so it is very important to obtain quality links. However, you need to know where your website stands in the search engine rankings in order to see how much work you need to do to increase and maintain that popularity rating.

Another way to build links is through free content creation or free article submissions. When creating your website you will need to fill your site with fantastic content and make updates so other sites want to link to your site. Search engines are now smart enough to know that content is related, so, links from relevant sites are more important then links from sites which are irrelevant.

The assumption still is that if a site has valuable content or services to offer that other webmasters will link to that particular site. Most importantly, work on your content for natural linking from other websites. It is hard to get one way links but if you have good content that goes far beyond other sites people will want to link to you, it is still harder to get one way links than it is to get reciprocal links.

Since page rankings is very important to the major search engines, and links influence this, it is important to create a game plan on how to build links to your site. A well laid out plan will help in establishing the overall link plan and strategy to drive traffic to your site. As time goes on your site will grow and your page rank will get better and you will have better chances securing quality links. As you website continues to grow and build in popularity you will need to quality links from other sites pointing to your site to keep your rankings. Link building never stops, if you stop link building and other sites stop linking to you, you could possibly lose your ranking on the search engines.

The amount and quality of links you need will depend on the competitiveness of the keyword phrases for which you are optimizing. If you put in the time and work on your link building efforts over time you will see results in the long run.

Article directories work with many different partners and by writing articles your articles can show up on many different sites. Your best bet in these times is to write articles and submit it to article directories. By using article submission services and directory submission services you are able to increase your ranking to your website, by submitting you are creating one way links back to your site.

Using automated tools are not link farms, the reason for this is because you decide who you want to trade links with each and every week. Continue building quality links and you will see that in time it will all pay off.

Getting the one-way link is more difficult to obtain than reciprocal links, but the pay off will come if you get solid long-term links and you will see the search engine ranking results increase.


Monday, February 12, 2007

Increase Search Engine Rankings Using These Easy Tricks

So you have a ranking in a search engine but it's not quite what you expected, right? Well there are a few tips for ranking higher and I'm going to share those with you today so listen up.

Rank Booster #1 Increase Your Reciprocal Links

This is a time tested approach and it works in both Directories such as Yahoo! and also in Spider Search Engines such as Google.

What you do is setup a link trading directory and make categories just like a mini Yahoo! except you have them all relate to your market. This provides keyword density and it also gives your link popularity a big boost.

But please be warned that if you just go and get any links you can (i.e. untargeted links) you will be penalized rather than rewarded in your rankings.

It's much better to get just a few high ranking link partners verses hundreds of unrelated and untargeted ones.

Rank Booster #2 Add More Content

This is a great technique that also works in both Directories and Spider Search Engines. By adding more content you will keep people who click over to your site there longer and this gets your ranking up in the Directories such as Yahoo! because they track how long a visitor stays at your site. If they click their back button then you will be shown as a site which doesn't help the visitor which will decrease your rank.

You will get a higher ranking on the Spider Search Engines such as Google because they spider through your whole site seeing how many pages there are and this increases your ranking because you have more information there for there visitors.

Both Directories and Search Engines love content and track how long people are staying at your pages which in turn also increases or decreases your rank based on how long they stay. If they stay longer, your rank goes up. If they click the back button immediately, your rank goes down.

Rank Booster #3 Improve Your Sites Load Time

This is another that works with both Spider Search Engines and Directories. This will improve your ranking in Directories because it will keep more of the visitors that click over to your site there longer. Internet users want information and they want it now. If your site loads like molasses then they are going to leave. Directories track how long a visitor stays at your site and rank you accordingly. If a visitor leaves immediately then you're rank goes down because your site was tagged as "not useful".

It will improve your ranking in Spider Search Engines because the spiders check for load time and load speed is part of the ranking system when they calculate relevance of a site.

Rank Booster #4 Improve Your Keyword Density

This one only works for Spider Search Engines. The reason is because Directories only review & list you once so you can change your keyword density after they list you but the review and placement of your site has already happened.

It works great in Spider Search Engines because they continually spider your site analyzing & updating your listing according to what it finds.

If you need a better listing then utilize these strategies in helping you boost your rank today. They work and although they all take time, you will see a difference.

These are much easier tactics than you will find in big, complicated SEO courses and there's a good chance that they may just bump your position up.

Get to work and start using them now.