How to Get More Traffic to Your Web Site
It doesn’t take long to realize that making your web site was the easy part. Now, you’ll need visitors; you have to get more traffic to your web site. Here are a few suggestions for doing just that.
You can’t manage what you can’t measure. Make sure you have access to your web site statistics. No point in doing all kinds of promotional activities unless you can measure the effect of doing them.
Test different web promotional methods. Set up a schedule over the next six months of doing some specific promotions to get more traffic to your web site. Consider trying some of the following:
An email promotion that drives responses to your site.
Conventional advertising that drives responses to your site.
Advertise on the web with banner ads on appropriate sites.
Revise the keywords on in your meta tags and your content and resubmit to key search engines.
Initially, try each of these things separately in intervals of every six weeks. Carefully monitor your web statistics or web responses for each method. This should give you some idea of what works well and what doesn’t. As you come up with new promotional ideas, test them in the same way. Obviously the best strategy is to do more of what works well, and less of what doesn’t!
Keep careful records of web site traffic. Traffic is dynamic. That means: it changes. Keep careful records of total traffic to your site including specific traffic to each of the site’s main pages. Eventually, you’ll zero in on the best ways to get more traffic to your web site.
It doesn’t take long to realize that making your web site was the easy part. Now, you’ll need visitors; you have to get more traffic to your web site. Here are a few suggestions for doing just that.
You can’t manage what you can’t measure. Make sure you have access to your web site statistics. No point in doing all kinds of promotional activities unless you can measure the effect of doing them.
Test different web promotional methods. Set up a schedule over the next six months of doing some specific promotions to get more traffic to your web site. Consider trying some of the following:
An email promotion that drives responses to your site.
Conventional advertising that drives responses to your site.
Advertise on the web with banner ads on appropriate sites.
Revise the keywords on in your meta tags and your content and resubmit to key search engines.
Initially, try each of these things separately in intervals of every six weeks. Carefully monitor your web statistics or web responses for each method. This should give you some idea of what works well and what doesn’t. As you come up with new promotional ideas, test them in the same way. Obviously the best strategy is to do more of what works well, and less of what doesn’t!
Keep careful records of web site traffic. Traffic is dynamic. That means: it changes. Keep careful records of total traffic to your site including specific traffic to each of the site’s main pages. Eventually, you’ll zero in on the best ways to get more traffic to your web site.
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