Keyword selection and optimization

Before you start optimizing your site for the search engines, you should spend some time in figuring out exactly what keywords, or what keyphrases, you are going to target. Search engines are an excellent source of traffic, but in order to utilize them to their full potential, some effort is required.

Before starting any search engine optimization campaign it is important to ensure that you are targeting the correct set of keyword phrases for your business. Sometimes what might seem to be the right set of keyword phrases turn out to be the opposite. When searching for the right phrases for your business it is important to keep three things in mind: Relevance, Popularity and Competition.

The first speaks for itself and should be obvious to all. Keyword Relevance has to do with how much a keyword phrase relates to your products or services. If you rank well for a popular search phrase and receive a lot of traffic from it, this still doesn't help you if the traffic doesn't translate to sales or leads. For instance, let's say you've found a good niche phrase that is fairly popular and has a high KEI index - "free keyword ranking report". So you optimize for this keyword phrase, rank well, and receive more traffic. However, if your website doesn't offer a free keyword ranking report or have any information on how to receive a free keyword ranking report, these extra visitors will not actually convert to customers. It is important to remember not to get too caught up in the popularity and KEI of a keyword phrase. You must also think about keyword relevance when conducting your keyword research.

Keyword popularity refers to the number of people at any one time that may be searching for your keyword phrase. If your website is optimized well for a keyword phrase that a lot of people are searching for, more traffic will be brought to your site.

Keyword competition is an area that some newcomers to SEO fail to examine. When a particular keyword phrase is popular, this usually means that there are many other websites out there competing for top rankings of that phrase in the search engines. The number of competing websites is the number of results a search engine returns for a specific keyword query. Optimizing for a competitive keyword phrase can make it much more difficult for you to achieve successful search engine rankings for these phrases.

The Keyword Effectiveness Index (KEI) is a qualitative measure of how easily it is to optimize for a particular keyword phrase. KEI is essentially a matter of 'supply and demand'. Ideally, we want to select keywords that are extremely popular but aren't very competitive. This would result in a very high KEI and take very little effort to achieve successful rankings.

By now, your list is probably pretty full of very competitive, single-word terms such as "MP3" or "books" or "computers" or whatever. Scratch them. This might sound harsh, but if you're a novice, you have no chance of achieving a top listing under such terms. Even many (dare I say most) professionals tend to avoid them, as they are extremely competitive. There are hundreds of thousands of sites targeting them and even with excellent search engine optimization skills, they are very tough to conquer. What you should do is to narrow it down a little. Think about different variations of these popular keywords. If you were originally thinking about the keyword "books", how about "buy used books online" or "antique bookstore"? These terms would be, not easy, but easier to rank well under. It is far better to be in the top 10 for a search term with medium usage than to rank 500th for a heavily used term. Select keyphrases that do get searched, but that aren't too competitive.

Choosing the right keyword phrases to target can be the deciding factor between a successful and unsuccessful search engine optimization campaign. When doing your research, remember to keep in mind your business goals and the three factors discussed above. Is it always easier to work with the market trends instead of against them.

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Google Adsense Is Easy To Start But Not That Easy To Success
If You Do Not Know How

You have heard or read about how easy you can earn or make online money through the integration of Google Adsense to you website. In fact, this is true, to add Google Adsense to your website is that easy, you just need to sign up a Google Adsense account and then add the small pieces of Google Adsense codes into your website; that's it, you can start earn money from Ad clicks.

In reality, this might happen to you and many of Adsense newbie:

"I have designed my website following the best guideline taught by many Adsense Gurus, why my website's impressions is still so low and click thru rate even lower. What's goes wrong? You ask with disappointment!" What has gone wrong? Yes, the root cause of low impressions to a website is always Traffic. Many Adsense marketers failed not because of their poor integration of Adsense to their website but because of fail to generate internet traffic to their website site.

If you website can generate 1000 or more internet traffic daily, integration of Adsense definitely will help you to earn a good money from Google. Adsense optimization will further increase the click thru rate and of course increase in your Adsense earning.

But, if your website site is new, not yet index by Google or you website has been on internet for some times and indexed by major search engines but is a PR0 (Page Rank 0) website, very likely not many internet surfers will know your website. There are millions of websites on internet, if your website can't be found, nobody will know you website, and regardless of how well your website is designed and optimized with Adsense, with no traffic, you gain nothing from it. Thus, to success in Adsense, internet traffic is the key.

The first thing you need to do after having an Adsense website is to make your website "Famous". You website will become "Famous" when Google think that your website is useful and many one-way links going to your website from other websites and internet surfers can find your website and visit it. A lot of efforts are needed to reach to this level.

Below are a few ways use by most of internet marketers to connect their website with internet surfers:

• Press Announcement

If your marketing budget is allowed, online press announcement is a good way to tell people about the existence of you website. Although free press release services are available, but Press Release service with fee always bring best result. And making press releases are a good way to generate quality one-way incoming links to your website. This will help in SEO (Search Engines Optimization) as well. This method may bring you instant internet traffic but cost you quite a lot of money.

• Buy one-way links

This might not be a good option because it normally cost you a lot, many services need monthly subscription fee.

• Link Exchanges

Exchange the links with websites which have related fields to your website. Unrelated link exchanges will not help much.

• Discussion Forum

Attend forums, post and reply messages on forum will get the forum members and forum's visitors to aware of your website. This method may need a lot of your time and efforts but the good thing is, It's Free.

• Article Writing & Submission

"Article" has been recognized as internet #1 marketing strategy; it is the cheapest way among the top effective internet traffic generation methods. Writing & submission of articles are free if you can do it yourself. As long as you write your articles and submit them to hundreds of article directories around the net in regular basis, internet traffic will be generated to your website for sure.

But, you may have problem in writing an effective article which will drive the readers to click the links at your article and visit your website. Fortunately, there are many professional writers on the net who can provide the writing service for you. Use them if you need it.

Another but, article submission to hundreds of article directories may be very time consuming and tiring if you do it manually. Fortunately, things always go easy with a service. There are many article submission services around to help you; it will cost you a few dollars to submit your article to hundreds of articles directories easily. Use the one which will provide you report on which article directories they submit it and report you with status on each submission.

In conclusion, to start an Adsense website is very easy, but to make it "Famous" and known by internet surfers will need a lot of efforts. The key success of an Adsense website site is Traffic. Traffic generation is equally important to Adsense optimization. Don't overlook it!

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